The most effective way to connect with customers and reach business goals is to take a holistic, strategic go to market approach, integrating a company’s business strategy into the marketing strategy and execution.
Our experienced C-Level Executives know what it takes to identify customer needs, drive innovative product roadmaps, connect with customers through value based messaging and execute go to market strategies.
Nancy is a highly accomplished visionary C-level executive with over 25 years in hi-tech sales, major account management, strategic marketing and business operations. Whether focused on creating and executing on strategic plans, driving successful marketing campaigns or managing operations as the CEO of a VC funded software company, Nancy’s success has been based on her ability to connect to the customer.
A proven leader, decision maker, collaborator, team builder and mentor, Nancy has a unique skill set and a strong technology background that enables her to quickly grasp the value proposition of an organization and its product offerings. Extensive experience in product and operational management, sales & marketing management, strategic planning and driving revenue results enables her to guide other executives and business teams through the process of recreating customers perception of their company and its benefits.
Prior to founding GTM Insights, Nancy was CEO of Bocada Inc, a VC funded data protection software firm. Nancy served as CEO for over 5 years, and was VP of Sales and Marketing for 2 years prior. Previously she was Senior Director of Storage Software Marketing for Sun Microsystems. Before Sun, she was a Senior Analyst and Analyst Manager at Enterprise Strategy Group where she provided marketing consulting to Fortune 50, mid-size and start-up vendors in the storage software and infrastructure markets. Nancy also served as the WW Strategic Planning Manager for Tektronix Communications Test Group and was with Hewlett Packard for ten years in various senior sales and marketing roles. Nancy holds a B.S.E.E. from Syracuse University.