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Content Strategy

Content Marketing is by far the most effective way to communicate with customers online.

Studies show that up to 80% of all product research is done online prior to a customer contacting sales. But with over 27,000 pieces of content being posted to the internet each day, marketers now have under 10 seconds to capture potential customers attention!

And it is not enough for a message to be compelling , it is critical that marketing understand the target audiences and how they consume information before delivering valuable, educational content. What is needed is a comprehensive Content Marketing Strategy.  
Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. (Source: DemandMetric)
GTM Insights provides Content Strategy Services that help organizations more effectively leverage existing content and effectively connect with customers throughout the entire customer engagement life-cycle.

Working with your team, we analyze content, delivery methods, customer personas and competitive strategies to create a dynamic plan for delivery of valuable and educational content over a variety of online and social media outlets. Services include:

  • Analyze Target Audiences & Create Customer “Content Profiles”
  • Develop Content Delivery Strategies & Campaigns
  • Curate Existing Content for Specific Audiences
  • Develop Value Based Messaging & Targeted Content

Engage and captivate your customer while increasing brand awareness with GTM Insights. 

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