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Go To Market Planning

CUSTOMER ACQUISITION: GO TO MARKET EXECUTION
Today it takes on average 10 touches to convert a target customer to a viable opportunity.

Conversion requires more than weekly email blasts and cold calling. Each customer contact must deliver valuable information relevant to the target customers needs.
Compelling a customer to take the next step requires a comprehensive Go to Market Plan. Today reaching your target customer requires a comprehensive, multi-media approach that ensures brand awareness and more more importantly conveys value to the customer. 

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GTM Insights works with your team to construct a full plan, based on the company strategic objectives and value based messaging.  We are also available to assist in the tactical execution of go to market initiatives.

  • Develop End to End Go to Market Plans (for company or individual product lines)
  • Craft Product Launch Plans
  • Plan press and analyst outreach efforts
  • Develop Compelling Collateral including Data Sheets, Whitepapers, Product Presentations
  • Create Lead Generation Campaigns
  • Social Media Outreach Planning and Execution
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